Several years ago, I read and reviewed an excellent book from 2016 about Silicon Valley and particularly Facebook called Chaos Monkeys: Inside the Silicon Valley Money Machine by Antonio Garcia Martinez. It was a memoir by a former Wall Street trader who moved to California around 2010, and jumped into the high tech investment world. In addition to many interesting and appalling stories of the people and bad behavior he encountered along the way, Martinez’s story stood out for its clear presentation of how the electronic markets in personal data for advertising work at places like Facebook, Google, Twitter and Instagram, and what it’s like to work in those high-tech corporate environments.
With Sarah Wynn-Williams' splendid new tell-all memoir about life in the upper ranks of Facebook’s leadership, Careless People, we now have an even more gripping, often shocking but highly readable insider’s account of the people who have built and now control the world’s most powerful social media company, and the lawless and corrupt practices that have made Facebook and Meta the destructive forces they have become in modern society. Some of these outrages have already been investigated and publicized in the news media, but Wynn-Williams’ story takes it to a whole new level of factual detail and disillusioning personal experience.
The author’s origin story is an unusual one. The childhood survivor of a near-fatal shark attack in her native New Zealand, she grew up to become an idealistic young lawyer and diplomat who discovered Facebook around 2009. She was immediately enthralled by the possibilities the social media app presented for promoting open communications between people and communities, resisting authoritarian regimes (as seemed to be happening during the “Arab Spring” at that time), and generally being a new and important force for social good in the world.
With that hopeful and idealistic perspective, she spent more than a year trying to find an “in” at the relatively new Facebook company, so she could pitch her idea for a job she wanted to do there: director of global public policy. At first, she made little progress, because the top management hadn’t even considered the idea that Facebook had the potential to run into many kinds of legal conflict, complex policy issues and resistance from political leaders in countries around the world. But eventually, through sheer persistence, she was able to talk herself into the job she had invented, and began to work regularly with Facebook’s top leadership, including Mark Zuckerberg, Sheryl Sandberg and others.
As she describes it, Wynn-Williams began filled with hopes for herself and her new career, imagining a useful role at Facebook where she could use her training and experience in international law and diplomacy to help make the company and its products a force for positive change around the world. With these goals in mind, she began encouraging Mark Zuckerberg to start trying to make personal connections with important global leaders, in order to create favorable conditions for promoting Facebook’s apps and the company in countries around the world.
She brought her diplomatic skills and experience to bear, trying to set up meetings, handle protocol, and prep the boss for what should be discussed in those meetings with world leaders and other CEOs. It turned out that wasn’t so easy, since Zuckerberg at this early stage was uncomfortable meeting new people, hated politics, didn’t think he needed to know anything or be prepared for these meetings in advance, and basically wanted someone else to deal with it all. Nevertheless, Wynn-Williams kept trying.
She also became part of the circle of young women staffers around Sheryl Sandberg. She soon found herself recruited along with other female staff to do non-company work promoting Sandberg’s book Lean In, helping to manage all the attendant glory and publicity Sandberg received as a supposed feminist success story, the powerful professional woman and visionary corporate leader who could balance work and family, and “have it all”. But the author soon realized that Sheryl could “have it all” mainly because of her stupendous wealth, her paid full-time childcare staff, and her ability at work to compel others to do things for her, without regard for the toll that might take on her assistants, or the appropriateness of having Facebook pay for these personal services for her.
What makes Wynn-Williams’ story so compelling are the harrowing daily personal experiences and interactions she describes, and the insights she has on what she had to do to try to survive and succeed in this toxic work environment. She describes a work culture where having children and families is something to be essentially hidden from supervisors, where insane work hours and demands on personal time are normal expectations of employees by upper management. She recounts going through several pregnancies during her time at Facebook, one with calamitous damage to her health, and reveals how her bosses still expected her to be working from home or going on foreign trips, even during her maternity leave and an extended period of physical recovery.
The author also gives chilling descriptions of ongoing sexual harassment, both from her male boss Joel Kaplan and from Sheryl Sandberg, who Wynn-Williams claims tried to force her to go to bed with Sandberg during a long international flight on a private jet. Wynn-Williams describes many of the things she did at work for years to try to stay out of trouble and under the radar of top leadership, while also trying to report and resist wrongdoing, whether it was about sexual harassment, or her repeated objections to the business’s policies and practices when they appeared to be immoral, corrupt, illegal or just plain stupid.
The author confirms Mark Zuckerberg’s widely reported rage at having Facebook blamed by the press for Donald Trump’s stunning 2016 upset victory. Zuckerberg apparently felt Facebook was being unjustly accused and defamed, at least until his own managers explained to him all the powerful software and data tools for voter manipulation they had used on Trump’s behalf. He then ended up testifying in Congress, and with the support of his staff, lied about and obfuscated the company’s extensive consulting work for the Trump campaign, and its powerful effects, according to Wynn-Williams.
Later in the book, Wynn-Williams also delves into details of Facebook’s attempts to win its way into the Chinese market, which became one of Zuckerberg’s top priorities in his relentless quest for more customers. According to her account, the Facebook leadership appeared untroubled by what it concluded was the need to collaborate with China’s authoritarian government in providing spying capabilities against its own population, if that would advance the company’s interests. The author claims they were also perfectly willing to lie to the U.S. government about the extent of their cooperation with the Xi regime, and lie to the Xi regime about their covert attempts to penetrate the market without meeting the Chinese government’s legal requirements. She provides numerous examples to back up these claims.
Another shocking reveal was the fact that marketing teams at Facebook had developed advertising decks to promote their abilities to target 13-17 year old girls with signs of emotional distress (as contained in their posts) for advertising that would take advantage of the psychologically vulnerable state of those girls. Of course, when Facebook was caught out on this, and hauled before Congress to explain, the company’s leadership lied, and denied they had those capabilities. But they did, and they were promoting and selling those capabilities to customers, who wanted to advertise products like weight loss aids and beauty products to under-age girls in crisis.
Ultimately, after most of a decade in the upper echelons of the Facebook hierarchy, the author’s attempts to encourage Facebook to do the right things in different situations, whether in the realm of international law and policy, or in dealing with employee harassment by top leaders, ended with her being fired. None of the leaders responsible for all these problems apologized to her, or acknowledged any wrongdoing. They just got rid of her, which is of course what they are still hoping to do now, by suggesting the author is just a disgruntled fired employee with emotional problems and a “sour grapes” grudge against the company.
I saw a news report that Facebook’s and Meta’s leadership really did not want this book to be published, and it’s obvious why not after reading it. It’s potentially a devastating blow to the Facebook and Meta brands, not to mention the reputations of people like Zuckerberg and Sandberg. But I’m convinced that Wynn-Williams is telling the truth about this crew of “careless people”. She paints a very believable and by-now familiar picture of the toxic high-tech corporate culture they’ve created, and shows how their vast wealth, unchecked ambition and lack of any moral compass or empathy for others on a routine basis has led them to launch these destructive social media applications out into the world, with little concern for their adverse effects on individuals or society.
I know there has been enough negative press and analysis about Facebook and Meta in the past few years that many people might not want to hear any more about it. But this book is essential for really understanding the extent of the cynicism, greed and corruption at the heart of Meta and its leadership, and the negative effects that has had on the politics of our time, our attention and our social lives.
It’s also a riveting read, and a compelling personal story of survival and endurance in the face of adversity, disillusionment and loss. Very highly recommended.
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